As most of you know, I just walked in my front door this afternoon after spending a fabulous week in Turks & Caicos thanks to Beaches Resorts! For the past 5 years Beaches Resorts has hosted an event called “Social Media On The Sand” (SMOTS) where they invite top parent influencers to their resort for a week of sharpening business skills beachside with our families! That’s right, the awesome people at Beaches let the kids and hubby’s tag along for all the fun. Not very often brands include family too!!!
This is the 3rd year I have been blessed with a SMOTS invite and the first I was actually able to attend since there weren’t weather issues canceling the event! Yes, that really happened!!!! If you follow my travels, I swear hurricanes follow me everywhere and those hurricanes do not discriminate against SMOTS events lol.
Since all the business knowledge I picked up from incredible business minds like Jamie Kern Lima (Founder It Cosmetics) Daymond John (Shark Tank/FUBU) and Rebecca Minkoff is fresh on my mind, I figured I would share my takeaways before getting into all the why you need to go to Beaches NOW content! I’m sure all my fellow boss babes can use a tip or two and these business minds had a few fabulous ones I just need to share!!!
Don’t Let Copycats Intimidate You.
This is honestly the biggest thing I left Turks feeling better about. I may only be considered a macro-influencer, but other influencers love to copy me! People in my very own backyard don’t even hide the fact they copy everything down to what I eat, drink and say online! If I’m keeping it real with y’all it low-key makes me self conscious. Like how would other people know I was the original?! How would readers know I started that trend? Having your hard work and ideas ripped off is a horrible feeling to deal with.
Then I heard Jamie Kern Lima give a very inspirational pep talk about copycats! She created a billion dollar beauty business and had brands bigger than her steal her ideas and you know what? They eventually failed at what she was excelling at because people know when others are faking things.
The truth always comes out! My ideas and what I say are real online and will be the same real 10 years from now. I never plan on changing only growing as a person and brand! These copy cats can only copy for so long before they get burnt out and can’t keep up with the lie anymore! People will eventually see right through it all and click that unfollow button.
Long story short, all of us boss babes need to stay in our own lanes and keep on kicking ass ignoring those copycats. They will take themselves out eventually.
Numbers Do Not Matter
Long gone are the days where only youtubers with millions of subscribers are the only ones to make that cash! According to speakers from both google/YouTube and Facebook/IG, brands are looking for community these days. It’s the macro influencer time to shine!!!! Same with you micro influencers!
Have a strong community behind your blog/socials?
Share that in your pitches!!!
Likes/followers are a thing of the past and those shares/comments mean way more when it comes to cashing in and making your dream job of creating content for a living a reality!
Figure out your “secret sauce” for sharing on your insta stories! The good news is I tend to over share on my stories and I was pretty much told that I should keep on doing that! No such thing as over sharing since over half a billion people actively post to their stories daily!!! That’s right half a freaking billion since stories are an amazing tool to let your community into your life!
Blog about vacations?! Share how you find those amazing vacation deals on those stories!
Is makeup your jam?! Do your daily makeup on your stories!
People love to see the un edited version of your brand, so share it!
Not Balancing It All? You’re Normal!
One thing I have struggled with since the beginning of The Trophy WifeStyle is balancing it all! I may look like I have it all together online, but in real life? Hahahaha! If my family life is better than ever on insta stories, then the business side of my blog sucks! If I‘m pumping out bomb content 24/7, I’m probably neglecting my family more than I would like to admit! The worst part about all of this is that my business is built on my family! This is what I write about so how am I not able to balance it all and fit everything and everyone in perfectly?!?! I felt like I was failing in life since my work/family life balance is never even! What if I said this is normal and every last person feels this way!
Daymond John from Shark Tank/FUBU didn’t hide the fact that this was one of his biggest struggles. If a Shark can feel this way that has employees helping him on the daily, little ole me with zero employees feeling like I suck at balancing it all is ok.
We just have to figure out a rhythm that works for us and flow with it! We will never be 100% balanced and that’s ok and normal and we shouldn’t stress about it too much. My family doesn’t hate me and my blog is doing better than ever, so I must be doing something right! That balancing it all stress is a total time sucker we need to eliminate so we can use those extra minutes to better our families and/or businesses!
CourtneyLynne is former model turned mommy & wifey! When not blogging all things foodie, fashion, travel, mom life & straight up fabulousness to the masses, she can be found chasing her toddler around in 6in stilettos & laughing at her own jokes her glass of wine told her to tell.